Building an in-car integrated marketplace application for a global OEM client


A global research indicates that by 2025 about $17.3 Billion of vehicle related purchases and personal consumer spending will be allocated to cars through Integrated Marketplace Applications.

Automakers and Tier I companies are partnering with third-party Artificial Intelligence (AI)-based assistants or building native intelligent assistants to transform user experience (UX).

The rising focus on personalization is also driving companies to apply multi-sided platforms like marketplace with contextual services. VDart Digital solutions teamed up with Global OEMs, leading automakers, to respond to the growing market demand and to improve safety and comfort for drivers.

The task was to introduce a new business model that places merchants and their products such as fuel, quick service restaurants (QSR), parking, toll payment, ticketing and their services such as reserving, ordering, picking-up and paying from the vehicle head unit or aided by virtual assistants into the cars.

The VDart Digital team partnered with client and created a highly secure & scalable cloud-based marketplace solution providing customers relevant, convenient, and secure in-vehicle e-commerce services in a safe, intuitive and timely manner, this solution was also integrated into a mobile app.

As a result of this solution, the services provided enhanced the customer’s vehicle ownership and mobility experiences. The overall solution was adapted over time to change customer expectations and market conditions by modifying user experiences and services offered.